JALA Spa & Wellness Alliance
Clarity, discipline, and growth for the spa and wellness industry.
JALA Spa & Wellness Alliance is a specialized education and consulting platform for spa and wellness owners, leaders, and management teams.
Built for an industry driven by passion but challenged by complexity, JALA provides structured programs, practical tools, and advisory support that help businesses move from operational chaos to clarity, consistency, and sustainable performance.
What JALA Delivers
JALA offers industry-specific programs and consulting designed to strengthen the foundations of spa and wellness businesses.
Our work includes:
Flagship programs such as From Chaos to Calm
Leadership and management development for spa teams
Business and operational consulting for spa and wellness organizations
Structured education, certifications, and implementation support
All offerings are grounded in real-world experience and designed for application, not theory.
Our Focus
JALA’s work centers on:
Building strong business foundations in spa and wellness
Improving leadership alignment and execution
Creating consistent guest and team experiences
Supporting sustainable growth without burnout
This is not about doing more. It is about doing what matters, well.
Our Name
Derived from the Sanskrit word for “water,” JALA reflects the importance of flow, adaptability, and nourishment. In business, as in nature, growth requires strong foundations and the ability to move with intention rather than force.
Our Story
JALA was created to address a persistent gap in the spa and wellness industry: the need for structured, practical education and consulting designed specifically for the realities of running a spa or wellness business.
Today, JALA operates as the spa and wellness platform within the Burgess Consulting Group ecosystem, bringing industry-specific expertise to organizations across North America.
Our Programs and Engagements
JALA offers a select range of consulting and training engagements designed to support spa and wellness businesses at critical points of growth, change, or transition. Each program is practical, structured, and built to move leaders from intention to execution with clarity and confidence.
Foundations Lead to Growth
A focused engagement designed to establish or realign the core foundations of your business so growth is intentional, aligned, and sustainable. This work clarifies your vision, values, people promise, and customer commitments, then translates them into simple, practical structures leaders and teams can actually use.
This engagement is best suited for owners and leadership teams who feel misalignment beneath the surface and want to reset before scaling, restructuring, or making major decisions.
Typical engagements range from strategic definition to refinement and reinforcement, depending on the maturity of the business and level of team involvement required.
JALA Bootcamp
An immersive, on-site training experience designed to reset culture, strengthen guest care, and elevate service and retail performance in real time. The JALA Bootcamp combines team alignment, leadership reinforcement, and practical skill development into a high-impact engagement delivered directly inside your business.
This is not a retreat. It is hands-on, in-the-business work designed to model and embed new habits that stick. Bootcamps are fully customized and delivered by JALA educators and consultants working alongside your team.
Foundational work or a formal assessment is required prior to booking. This engagement is best suited for businesses with committed leadership ready to reinforce change.
Spa or Studio Start-Up or Transformation
A comprehensive engagement for founders and owners launching a new spa or studio, or transforming an existing business that has outgrown its current structure. This work focuses on building or rebuilding the foundations and fundamentals that support consistency, performance, and profitability.
The engagement typically includes strategic clarity, team structure, service flow, operating programs, and guest experience design. The goal is to ensure the business opens or evolves with intention rather than patchwork systems.
This engagement is suited for owners who want to build it right from the start, or who recognize that incremental fixes are no longer enough.
Customer Journey Package
A focused engagement to design or refine a clear, intentional customer journey aligned with your brand, values, and service goals. Using JALA’s experience and journey frameworks, this work maps the end-to-end client experience and identifies opportunities to improve consistency, connection, and conversion.
This package is ideal for businesses experiencing inconsistency across services, teams, or locations, or for those preparing to scale and needing a repeatable guest experience.
Engagements are typically completed over two to three days, depending on size and complexity.
Performance Metrics and Financial Literacy
A practical engagement designed to make performance measurement meaningful and usable for spa and wellness leaders. This work focuses on building simple dashboards, scorecards, and KPIs that connect daily activity to results and financial outcomes.
The emphasis is on clarity, not complexity. Leaders gain confidence using numbers to inform decisions, set priorities, and course-correct without being overwhelmed by data.
This engagement is well suited for owners and managers who want stronger control and visibility over performance but do not want a finance-heavy or theoretical approach.
Chaos to Calm, Flagship Program
Chaos to Calm is JALA’s flagship implementation program for spa and wellness leaders ready to move from complexity to clarity. Delivered in a cohort-based format, the program guides owners and leadership teams through the Foundations, Fundamentals, and Alignment required for sustainable, values-led growth. This is a structured, hands-on program designed for leaders who are ready to stop reacting and start operating with clarity, discipline, and confidence.
→ Learn more about Chaos to Calm and the next cohort intake
Advisory and Consulting Engagements
In addition to structured programs, JALA also works with select organizations through flexible advisory and consulting engagements. These may be structured as hourly, daily, weekly, or longer-term commitments, depending on the nature of the work and level of support required. This approach is best suited for leaders navigating transition, growth, or complexity who value ongoing, senior-level guidance aligned to their business priorities.